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Consumer behavior /

Schiffman, Leon G.

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk - 4th ed. - Upper Saddle River, NJ : Pearson Prentice Hall, 1991 - 680 p. : col. ill. ; 27 cm.

Includes bibliographical references and indexes

ISBN: 0131728598 RM498.48

Subjects--Topical Terms:
Consumer behavior
Motivation research (Marketing)

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