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Creating the marketing experience : new strategies for building relationships with your target market /

Marconi, Joe

Creating the marketing experience : new strategies for building relationships with your target market / Joe Marconi. - Mason, Ohio : Thomson, 2005 - 335 p. : ill. ; 24 cm.

Above imprint: Racom Communications ; American Marketing Association

Includes bibliographical references (p. 327-329) and index

ISBN: 0324205449 (hbk.) RM202.60

Subjects--Topical Terms:
Relationship marketing
Target marketing

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Creating the marketing experience : new strategies for building relationships with your target market /

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