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Marketing research : a problem-solving approach /

Sudman, Seymour

Marketing research : a problem-solving approach / Seymour Sudman, Edward Blair - United Kingdom : McGraw-Hill, 1998 - xli, 737 p. : ill. ; 26 cm. + 1 computer disks (3 1/2 in.)

Book is accompanied by one diskette, entitled'Marketing research : a problem-solving approach' bearing the same call number and available at Bahagian Koleksi Media

ISBN: 0079136702 Hadiah

Subjects--Topical Terms:
Marketing research

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Marketing research : a problem-solving approach /

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