Normal view MARC view ISBD view

Marketing scales handbook /

Bruner, Gordon C., 1954-

Marketing scales handbook / Gordon C. Bruner II, Paul J. Hensel - Chicago, Ill., USA : American Marketing Association, 1992-2005 - v. ; 25 cm.

Vol. 4 has subtitle : A compilation of multi-item measures for consumer behavior & advertising / Gordon c. Bruner II, Paul J. Hensel, Karen E. James

Includes bibliographical references and indexes

ISBN: 1587992051 (vol. 4) RM364.83

Subjects--Topical Terms:
Marketing research--Statistical methods--Handbooks, manuals, etc.
Scaling (Social sciences)--Handbooks, manuals, etc.

Place hold
Print
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Marketing scales handbook /

Contact Us

Copyright ©The National University of Malaysia Library