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Sports sponsorship and marketing communications : a European perspective /

Lagae, Wim

Sports sponsorship and marketing communications : a European perspective / Wim Lagae - Harlow, England : Financial Times Prentice Hall, 2005 - xvi, 248 p. : ill. ; 23 cm.

Includes bibliographical references and index

ISBN: 0273687069 RM215.14

Subjects--Topical Terms:
Sports--Marketing
Sports sponsorship
Communication in marketing
Sports--Economic aspects

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