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Essentials of marketing research : an applied orientation /

Essentials of marketing research : an applied orientation / Malhotra ... [et al.] - New South Wales : Pearson Education Australia, 2004 - xii, 418 p. : ill. ; 26 cm.

Includes index

ISBN: 1741032210 RM210.32

Subjects--Topical Terms:
Marketing research

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Essentials of marketing research : an applied orientation /

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