Marketing management /
Kotler, Philip.
Marketing management / Philip Kotler, Kevin Lane Keller. - 12th ed. - Upper Saddle River, NJ : Pearson Prentice Hall, 2006. - 1 v. (various pagings) : ill. (col.) ; 28 cm.
Includes bibliographical references and index.
0131457578 (hbk.) RM457.55 013196853X (pbk.) Hadiah
Marketing--Management.
Marketing management / Philip Kotler, Kevin Lane Keller. - 12th ed. - Upper Saddle River, NJ : Pearson Prentice Hall, 2006. - 1 v. (various pagings) : ill. (col.) ; 28 cm.
Includes bibliographical references and index.
0131457578 (hbk.) RM457.55 013196853X (pbk.) Hadiah
Marketing--Management.