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Selling today : creating customer value /

Manning, Gerald L.

Selling today : creating customer value / Gerald L. Manning, Barry L. Reece - 9th ed. - Upper Saddle River, NJ : Pearson Prentice Hall, 2004 - xxix, 527 p. : col. ill. ; 21 cm.

Subtitle for previous ed. : Building quality partnerships

Includes bibliographical references (p. 497-507) and indexes

ISBN: 0131009524 (hbk.) RM460.04 0131055445 (set)

Subjects--Topical Terms:
Selling

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Selling today : creating customer value /

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