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Confessions of shameless self promoters : great marketing gurus share their innovative, proven, and low-cost marketing strategies to maximize your success /

Allen, Debbie, 1953-

Confessions of shameless self promoters : great marketing gurus share their innovative, proven, and low-cost marketing strategies to maximize your success / Debbie Allen. - New York : McGraw-Hill 2006 - xiv, 271 p. ; 23 cm.

ISBN: 0071462023 (pbk.) RM62.88

Subjects--Topical Terms:
Communication in marketing
Mass media
Publicity
Sales promotion

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Confessions of shameless self promoters : great marketing gurus share their innovative, proven, and low-cost marketing strategies to maximize your success /

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