Creating do-it-yourself customers : how great customer experiences build great companies /

Honebein, Peter C., 1963-

Creating do-it-yourself customers : how great customer experiences build great companies / Peter C. Honebein, Roy F. Cammarano - Mason, Ohio : Thomson, 2005 - xv, 264 p. : ill. ; 24 cm.

Includes bibliographical references (p.46-253) and index

0324311540 RM110.82


Consumer education
Customer relations

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