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Mass media research : an introduction /

Wimmer, Roger D.

Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick - 4th ed. - Belmont, Calif. : Wadsworth Pub. Co., 1994 - xiv, 497 p. : ill. ; 24 cm. - Wadsworth series in mass communication .

Includes bibliographical references and index

ISBN: 0534174728 Hadiah

Subjects--Topical Terms:
Mass media--Research

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Mass media research : an introduction /

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