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Customer intelligence : from data to dialogue /

Kelly, Sean, 1960-

Customer intelligence : from data to dialogue / Sean Kelly. - Chichester : John Wiley & Sons, 2006. - xxvi, 251 p. ; 24 cm.

Includes bibliographical references and index.

ISBN: 0470018585 RM239.20

Subjects--Topical Terms:
Consumers' preferences.
Consumers--Research--Data processing.

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Customer intelligence : from data to dialogue /

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