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Management of electronic media /

Albarran, Alan B.

Management of electronic media / Alan B. Albarran - 3rd ed. - Belmont, CA : Thomson/Wadsworth, 2006 - xxiv, 333 p. : ill. ; 24 cm. - Wadsworth series in broadcast and production .

Includes bibliographical references and index

ISBN: 0534563996 RM291.15

Subjects--Topical Terms:
Mass media--Management

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Management of electronic media /

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