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Media monoliths : how great media brands thrive and survive /

Tungate, Mark, 1967-

Media monoliths : how great media brands thrive and survive / Mark Tungate - London : Kogan Page, 2005 - viii, 261 p. : ill. ; 24 cm.

Includes bibliographical references and index

ISBN: 0749444037 RM45.26

Subjects--Topical Terms:
Mass media--Economic aspects
Brand name products

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Media monoliths : how great media brands thrive and survive /

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