The practice of market and social research : an introduction /
McGivern, Yvonne.
The practice of market and social research : an introduction / Yvonne McGivern - 2nd ed. - New York : Financial Times/Prentice Hall, 2006. - xx, 553 p. ; 24 cm.
Includes bibliographical references and index.
027369510X pbk. RM249.20
Marketing research--Methodology.
Social sciences--Research--Methodology.
The practice of market and social research : an introduction / Yvonne McGivern - 2nd ed. - New York : Financial Times/Prentice Hall, 2006. - xx, 553 p. ; 24 cm.
Includes bibliographical references and index.
027369510X pbk. RM249.20
Marketing research--Methodology.
Social sciences--Research--Methodology.