Essentials of marketing : a global-managerial approach /
Perreault, William D.
Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy - 10th ed. - Boston, Mass. : McGraw-Hill/Irwin, 2006 - xl, 638 p. : col. ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.) - McGraw-Hill/Irwin series in marketing .
McCarthy name appears first in 1st - 6th ed. Book is accompanied by 1computer laser optical disc, entitled'Essentials of marketing : a global-managerial approach' bearing the same call number and available at Bahagian Koleksi Media
Includes bibliographical references and indexes
0072935898 (pbk.) 0073049204 (set) RM375.96
Marketing
Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy - 10th ed. - Boston, Mass. : McGraw-Hill/Irwin, 2006 - xl, 638 p. : col. ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.) - McGraw-Hill/Irwin series in marketing .
McCarthy name appears first in 1st - 6th ed. Book is accompanied by 1computer laser optical disc, entitled'Essentials of marketing : a global-managerial approach' bearing the same call number and available at Bahagian Koleksi Media
Includes bibliographical references and indexes
0072935898 (pbk.) 0073049204 (set) RM375.96
Marketing