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Relationship marketing : exploring relationship strategies in marketing /

Egan, John, 1952-

Relationship marketing : exploring relationship strategies in marketing / John Egan - 2nd ed. - Harlow : Financial Times/Prentice Hall, 2004 - xxiii, 268 p. : ill. ; 25 cm

Includes bibliographical references and index

ISBN: 0273686232 (pbk. ) RM236.21

Subjects--Topical Terms:
Relationship marketing

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