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Services marketing in Asia : a case book /

Wirtz, Jochen

Services marketing in Asia : a case book / Jochen Wirtz, Christopher Lovelock - Singapore : Pearson Prentice Hall, 2005 - xv, 454 p. : ill., maps ; 26 cm.

Includes bibliographical references

ISBN: 9812449434 RM112.44

Subjects--Topical Terms:
Service industries--Marketing--Asia--Case studies

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Services marketing in Asia : a case book /

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