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Trade show and event marketing : plan, promote & profit /

Stevens, Ruth P.

Trade show and event marketing : plan, promote & profit / Ruth P. Stevens. - Mason, OH : Thomson, 2005 - xix, 340 p. : ill. ; 24 cm.

Includes index

ISBN: 0324206240 RM224.69

Subjects--Topical Terms:
Trade shows--Handbooks, manuals, etc.
Congresses and conventions--Planning--Handbooks, manuals, etc.

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