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Consumer-centric category management : how to increase profits by managing categories based on consumer needs /

Consumer-centric category management : how to increase profits by managing categories based on consumer needs / A. C. Nielsen with John Karolefski and Al Heller - New Jersey : John Wiley & Sons, 2006 - xi, 356 p. : ill. ; 24 cm.

ISBN: 0471703591 (cloth) Hadiah

Subjects--Topical Terms:
Retail trade--Management
Consumers' preferences

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Consumer-centric category management : how to increase profits by managing categories based on consumer needs /

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