Advertising the inside story : how they create the ads to create the business /

Furguson, Andrew

Advertising the inside story : how they create the ads to create the business / [videorecording] : producer, writer and director, Andrew Furguson - Bendigo: Video Education Australasia, 1997 - 1 videocassette (VHS) (28 min.) : sd., col. ; 1/2 in.

Copy available in DVD format

The program examines how an advertising agency works, the roles of specific employees, and how the advertising industry has changed over the years. Also shows some early TV ads of the 1950s and 1960s

RM306.31


Advertising
Advertising agencies
Advertising campaigns

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