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Geodemographics, GIS and neighbourhood targeting /

Harris, Richard, 1973-

Geodemographics, GIS and neighbourhood targeting / Richard Harris, Peter Sleight and Richard Webber. - West Sussex, England : Wiley, 2005. - xiv, 293 p. : ill., maps (some col.) ; 23 cm. - Mastering GIS. .

Includes bibliographical references (p. 279-288) and index.

ISBN: 0470864133 (HB) RM492.70 0470864141 (PB)

Subjects--Topical Terms:
Target marketing.
Geographic information systems.
Demography.

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