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Fundamentals of marketing /

Stanton, William J.

Fundamentals of marketing / William J. Stanton, Michael J. Etzel and Bruce J. Walker - 4th ed. - Sydney : McGraw-Hill, 2000 - 856 p. : ill. ; 25 cm.

International edition

Includes bibliographical references and indexes

ISBN: 0074707647 Hadiah

LCCN: 90-42292

Subjects--Topical Terms:
Marketing
Marketing--Case studies

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