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Problems in marketing : applying key concepts and techniques /

Moutinho, Luiz

Problems in marketing : applying key concepts and techniques / Luiz Moutinho & Charles Chien - 2nd ed. - London : Sage Publication, 2008 - xiii , 322 p. : ill. ; 23 cm.

ISBN: 0761971785 9780761971788 (hbk.) RM483.00 9780761971795 (pbk.)

Subjects--Topical Terms:
Marketing

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