Introduction to e-commerce /
Rayport, Jeffrey F.
Introduction to e-commerce / Jeffrey F. Rayport, Bernard J. Jaworski - 2nd ed. - Boston : McGraw-Hill, 2004 - xxvii, 516 p. : ill. ; 27 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index
0072553472 (hbk.) RM424.30 0071232664 (pbk.) RM68.80
Electronic commerce
Introduction to e-commerce / Jeffrey F. Rayport, Bernard J. Jaworski - 2nd ed. - Boston : McGraw-Hill, 2004 - xxvii, 516 p. : ill. ; 27 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index
0072553472 (hbk.) RM424.30 0071232664 (pbk.) RM68.80
Electronic commerce