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Marketing planning : a global perspective /

Hollensen, Svend

Marketing planning : a global perspective / Svend Hollensen - London : The McGraw-Hill, 2006 - 455 p. : ill. ; 25 cm.

Includes index

ISBN: 0077104188 (pbk.) RM191.32

Subjects--Topical Terms:
Marketing--Planning

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Marketing planning : a global perspective /

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