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Consumer behavior

Consumer behavior [videorecording] : Coca-cola & Anheuser Busch / Austen Press ; produced and directed by Paul D. Fagan - 1 videocassette (VHS) (11 min.) : sd., col. ; 1/2 in. - The marketing series ; chapter 8 .

ISBN: RM318.92

Subjects--Topical Terms:
Consumer behavior--Case studies.
Marketing.

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Consumer behavior

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