Questionnaire design : how to plan, structure, and write survey material for effective market research /
Brace, Ian, 1949-
Questionnaire design : how to plan, structure, and write survey material for effective market research / Ian Brace - London : Kogan Page, 2004 - xii, 289 p. : ill. ; 24 cm. + 1 CD-ROM (4 3/4 in.) - Market research in practice series .
Book is accompanied by one CD, entitled'Questionnaire design' bearing the same call number and available at Bahagian Koleksi Media
Includes bibliographical references (p. 277-280) and index
Objectives in writing a questionnaire -- The data collection media -- Planning the questionnaire -- Types of question and data -- Rating scales and attitude measurement -- Writing the questionnaire -- Laying out the questionnaire -- Piloting the questionnaire -- Ethical issues -- Social desirability bias -- International surveys
System requirements for accompanying CD-ROM: Without Visual QSL installed, Windows PC with Internet explorer version 5 or later ; with Visual QSL installed, Windows 95/98/NT/2000/XP, Pentium 700 Mhz, 128 MB RAM, disk space 15 MB.
074944181X RM137.95
Market surveys--Methodology
Questionnaires--Methodology
Questionnaire design : how to plan, structure, and write survey material for effective market research / Ian Brace - London : Kogan Page, 2004 - xii, 289 p. : ill. ; 24 cm. + 1 CD-ROM (4 3/4 in.) - Market research in practice series .
Book is accompanied by one CD, entitled'Questionnaire design' bearing the same call number and available at Bahagian Koleksi Media
Includes bibliographical references (p. 277-280) and index
Objectives in writing a questionnaire -- The data collection media -- Planning the questionnaire -- Types of question and data -- Rating scales and attitude measurement -- Writing the questionnaire -- Laying out the questionnaire -- Piloting the questionnaire -- Ethical issues -- Social desirability bias -- International surveys
System requirements for accompanying CD-ROM: Without Visual QSL installed, Windows PC with Internet explorer version 5 or later ; with Visual QSL installed, Windows 95/98/NT/2000/XP, Pentium 700 Mhz, 128 MB RAM, disk space 15 MB.
074944181X RM137.95
Market surveys--Methodology
Questionnaires--Methodology