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Brandscendence : three essential elements of enduring brands /

Clark, Kevin A.

Brandscendence : three essential elements of enduring brands / Kevin A. Clark - Chicago, IL : Dearborn Trade Pub., 2004 - viii, 247 p. : ill. ; 24 cm.

Includes index

ISBN: 0793183030 RM92.46

Subjects--Topical Terms:
Brand name products
Brand name products--Management
Brand name products--Valuation--Management

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Brandscendence : three essential elements of enduring brands /

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