Reaching the interactive customer : integrated services for the digital world /
Tomsen, Mai-lan
Reaching the interactive customer : integrated services for the digital world / Mai-lan Tomsen, Ron Faith - Cambridge, UK : Cambridge University Press, 2003 - 166 p. : ill. ; 23 cm.
Includes bibliographical references (p. [157]-158) and index
052181670X (pbk.) RM134.45
Customer services--Communication systems
Interactive computer systems
Internet marketing
Reaching the interactive customer : integrated services for the digital world / Mai-lan Tomsen, Ron Faith - Cambridge, UK : Cambridge University Press, 2003 - 166 p. : ill. ; 23 cm.
Includes bibliographical references (p. [157]-158) and index
052181670X (pbk.) RM134.45
Customer services--Communication systems
Interactive computer systems
Internet marketing