Normal view MARC view ISBD view

The advertised mind : groundbreaking insights into how our brains respond to advertising /

Du Plessis, Erik

The advertised mind : groundbreaking insights into how our brains respond to advertising / Erik du Plessis - London : Kogan Page, 2005 - xxiv, 232 p. : ill. ; 24 cm.

Includes bibliographical references and index

ISBN: 0749443669 (hbk.) RM181.50

Subjects--Topical Terms:
Advertising--Psychological aspects
Advertising--Research
Human information processing--Research

Place hold
Print
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

The advertised mind : groundbreaking insights into how our brains respond to advertising /

Contact Us

Copyright ©The National University of Malaysia Library