Client at the core : marketing and managing today`s professional services firm /
Aquila, August J.
Client at the core : marketing and managing today's professional services firm / August J. Aquila, Bruce W. Marcus - Hoboken, N.J. : Wiley, 2004 - xxvi, 277 p. : ill. ; 24 cm.
Includes bibliographical references (p. 267-270) and index
0471453137 (cloth : acid-free paper) RM220.90
Accounting firms--Marketing
Law firms--Marketing
Accounting firms--Marketing--United States
Law firms--Marketing--United States
Client at the core : marketing and managing today's professional services firm / August J. Aquila, Bruce W. Marcus - Hoboken, N.J. : Wiley, 2004 - xxvi, 277 p. : ill. ; 24 cm.
Includes bibliographical references (p. 267-270) and index
0471453137 (cloth : acid-free paper) RM220.90
Accounting firms--Marketing
Law firms--Marketing
Accounting firms--Marketing--United States
Law firms--Marketing--United States