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Consumer behavior and managerial decision making /

Kardes, Frank R.

Consumer behavior and managerial decision making / Frank R. Kardes - 2nd ed. - Upper Saddle River, N. J. : Pearson Education, 2002 - xviii, 457 p. : ill. ; 24 cm.

References : p. 417-439

ISBN: 0131227955 RM261.30

Subjects--Topical Terms:
Consumer behavior
Decision making

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