The successful marketing plan : a disciplined and comprehensive approach /
Hiebing, Roman G.
The successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebing, Jr., Scott W. Cooper - Fully Rev. and expanded 3rd ed. - New York : McGraw-Hill, 2003 - xxxii, 544 p. : ill. ; 28 cm.
Includes index
0071395210 RM160.60
Marketing--Planning
The successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebing, Jr., Scott W. Cooper - Fully Rev. and expanded 3rd ed. - New York : McGraw-Hill, 2003 - xxxii, 544 p. : ill. ; 28 cm.
Includes index
0071395210 RM160.60
Marketing--Planning