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Effective advertising : understanding when, how, and why advertising works /

Tellis, Gerard J., 1950-

Effective advertising : understanding when, how, and why advertising works / Gerard J. Tellis - New Delhi : Response Books, 2004 - 201 p. : ill. ; 24 cm.

ISBN: 8178293706 RM37.90

Subjects--Topical Terms:
Advertising
Consumers--Attitudes

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Effective advertising : understanding when, how, and why advertising works /

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