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Sports marketing : a strategic perspective /

Shank, Matthew D.

Sports marketing : a strategic perspective / Matthew D. Shank - 3rd ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, 2005 - xxiv, 500 p. : ill. ; 26 cm.

Includes bibliographical references and index

ISBN: 0131440772 RM422.10

Subjects--Topical Terms:
Sports--Marketing--United States
Sports--Economic aspects--United States

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