The new strategic brand management : creating and sustaining brand equity long term /
Kapferer, Jean-Noel
The new strategic brand management : creating and sustaining brand equity long term / Jean-Noel Kapferer - 3rd ed. - London : Kogan Page, 2004 - xiv, 497 p. ; 25 cm.
Rev. ed. of: Strategic brand management. 1994?
Includes bibliographical references (p. [471]-483) and index
0749442832 RM233.40
Brand name products--Management
The new strategic brand management : creating and sustaining brand equity long term / Jean-Noel Kapferer - 3rd ed. - London : Kogan Page, 2004 - xiv, 497 p. ; 25 cm.
Rev. ed. of: Strategic brand management. 1994?
Includes bibliographical references (p. [471]-483) and index
0749442832 RM233.40
Brand name products--Management