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The global market : developing a strategy to manage across borders /

The global market : developing a strategy to manage across borders / John Quelch, Rohit Deshpande, editors - 1st ed. - San Francisco : Jossey-Bass, 2004 - viii, 424 p. : ill. ; 24 cm. - The Jossey-Bass business & management series .

Includes bibliographical references (p. 361-386) and index

ISBN: 0787968579 (alk. paper) RM144.52

Subjects--Topical Terms:
Export marketing--Management
International business enterprises--Marketing
Globalization

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The global market : developing a strategy to manage across borders /

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