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Broadcast/cable copywriting /

Orlik, Peter B.

Broadcast/cable copywriting / Peter B. Orlik - 7th ed. - Boston, MA : Pearson/Allyn and Bacon, 2004 - xiv, 514 p. : ill. ; 25 cm.

'Previous editions were published under the title'Broadcast copywriting', 4th ed., 1990

Includes bibliographical references and index

ISBN: 0205393241 RM324.82

Subjects--Topical Terms:
Broadcasting--Authorship
Broadcast advertising

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