Services marketing : an Asia-Pacific and Australian perspective /
Lovelock, Christopher H.
Services marketing : an Asia-Pacific and Australian perspective / Christopher Lovelock, Paul Patterson, Rhett Walker - 3rd ed. - Frenchs Forest, N.S.W. : Pearson Education Australia, 2004 - xii, 579 p. : ill. ; 25 cm.
1741031621 RM226.45
Service industries--Marketing--Australia
Service industries--Marketing--New Zealand
Service industries--Marketing--Asia, Southeastern
Services marketing : an Asia-Pacific and Australian perspective / Christopher Lovelock, Paul Patterson, Rhett Walker - 3rd ed. - Frenchs Forest, N.S.W. : Pearson Education Australia, 2004 - xii, 579 p. : ill. ; 25 cm.
1741031621 RM226.45
Service industries--Marketing--Australia
Service industries--Marketing--New Zealand
Service industries--Marketing--Asia, Southeastern