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Dimensional selling /

Buzzotta, V. Ralph, 1931-

Dimensional selling / Victor R. Buzzotta and Robert E. Lefton - New York : McGraw-Hill, 2005. - vi, 250 p. : ill. ; 23 cm.

Includes bibliographical references (p. 238-242) and index

ISBN: 0071447334 RM80.20

Subjects--Topical Terms:
Selling--Psychological aspects
Customer services--Psychological aspects
Customer relations--Psychological aspects

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