Normal view MARC view ISBD view

Signifying place : the semiotic realisation of place in Irish product marketing /

Gaffey, Sheila.

Signifying place : the semiotic realisation of place in Irish product marketing / Sheila Gaffey. - Aldershot, Hants, England ; Burlington, VT : Ashgate, c2004. - vii, 163 p. : ill. ; 24 cm.

Based on the author's thesis (doctoral)--National University of Ireland, Galway, 2001.

Includes bibliographical references (p. [141]-151) and index.

ISBN: 0754639347 (alk. paper)

Subjects--Topical Terms:
Marketing--Psychological aspects.--Ireland
Advertising--Psychological aspects.--Ireland
Advertising--Tourism--Psychological aspects.--Ireland
Semiotics.

LC Class. No.: HF5415.12.I73 / G34 2004

Dewey Class. No.: 659.19/91417

Print
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Signifying place : the semiotic realisation of place in Irish product marketing /

Contact Us

Copyright ©The National University of Malaysia Library