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Mass media research : an introduction /

Wimmer, Roger D.

Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick - 8th ed. - Belmont, CA : Thomson/Wadsworth, 2006 - xii, 468 p. : ill. ; 24 cm. - Wadsworth series in mass communication and journalism .

Includes bibliographical references and indexes

ISBN: 0534647189 RM261.32

Subjects--Topical Terms:
Mass media--Research

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Mass media research : an introduction /

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