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Broadcast/cable/web programming : strategies and practices /

Eastman, Susan Tyler

Broadcast/cable/web programming : strategies and practices / Susan Tyler Eastman, Douglas A. Ferguson - 6th ed. - Belmont, CA : Wadsworth/Thomson Learning, 2002 - xiv, 466 p. : ill., map ; 25 cm.

Rev ed. of : Broadcast/cable programming, 1985

Includes bibliographical references (p. 445-450) and indexes

ISBN: 053451295X RM352.28

Subjects--Topical Terms:
Television programs--Planning
Radio programs--Planning
Cable television--Planning

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