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The business of brands /

Miller, Jon, 1971-

The business of brands / by Jon Miller & David Muir - Chichester, England : Wiley, 2004 - xvi, 270 p. : ill. ; 24 cm.

Includes bibliographical references and index

ISBN: 0470862599 (hbk. : alk. paper) RM128.44

Subjects--Topical Terms:
Brand name products
Brand name products--Marketing
Brand name products--Management
Value added

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