Normal view MARC view ISBD view

Principles of direct and database marketing /

Tapp, Alan

Principles of direct and database marketing / Alan Tapp - 3rd ed. - Harlow, England : Financial Times/Prentice Hall, 2005 - xiv, 489 p. : ill. ; 25 cm.

Includes bibliographical references and index

ISBN: 0273683551 (pbk.) RM245.18

Subjects--Topical Terms:
Direct marketing
Database marketing

Place hold
Print
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Principles of direct and database marketing /

Contact Us

Copyright ©The National University of Malaysia Library