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Marketing planning for financial services /

Stephenson, Roy, 1941-

Marketing planning for financial services / Roy Stephenson - Aldershot, Hants, England : Gower, 2005 - x, 183 p. : ill. ; 25 cm.

Includes index

ISBN: 0566085542 (alk. paper) RM552.75

Subjects--Topical Terms:
Financial services industry--Marketing

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