New products management /
Crawford, C. Merle 1924-
New products management / Merle Crawford, Anthony Di Benedetto - 8th ed. - Boston, Mass. : McGraw-Hill/Irwin, 2006 - xx, 540 p. : ill. ; 24 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index
0072961449 (alk. paper) RM466.00
New products--Management
New products management / Merle Crawford, Anthony Di Benedetto - 8th ed. - Boston, Mass. : McGraw-Hill/Irwin, 2006 - xx, 540 p. : ill. ; 24 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index
0072961449 (alk. paper) RM466.00
New products--Management