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International marketing and export management /

Albaum, Gerald S.

International marketing and export management / Gerald Albaum, Edwin Duerr, Jesper Strandskov - 5th ed. - Harlow, England. : Financial Times/Prentice Hall, 2004. - 320 p. : ill, ; 26 cm.

Includes bibliographical references and index

ISBN: 0273686348 (pbk.) RM289.40

Subjects--Topical Terms:
Export marketing--Management

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