Marketing of high-technology products and innovations /
Mohr, Jakki J.
Marketing of high-technology products and innovations / Jakki Mohr, Sanjit Sengupta, Stanley Slater - 2nd ed. - Upper Saddle River, N.J .: Pearson/Prentice Hall, 2005 - xx, 450 p. : ill. ; 25 cm.
Includes bibliographical references and index
0131411683 RM289.44
High technology industries--Marketing
Marketing of high-technology products and innovations / Jakki Mohr, Sanjit Sengupta, Stanley Slater - 2nd ed. - Upper Saddle River, N.J .: Pearson/Prentice Hall, 2005 - xx, 450 p. : ill. ; 25 cm.
Includes bibliographical references and index
0131411683 RM289.44
High technology industries--Marketing